Television & Pre-roll

Our client that we created television and pre-roll advertisements for was withSimplicity, a make-up/skincare brand in Harrisonburg that takes pride in its organic, natural ingredients. Our goal was to promote the company's products by emphasizing self-love during COVID-19.

Creative Brief

Creative Approach

The style chosen for both the TV and pre-roll advertisements is a slice of life. The ads tell a story, following the healthcare worker getting off of work and taking care of herself by doing her skincare routine. The ads emphasize using withSimplicity products as an easy part of the audience’s lifestyle.

The style of music incorporated in both the TV and the pre-roll advertisements are soft and upbeat. This style was carefully selected because it creates a calming and relaxing mood, with which viewers will hopefully want to resonate. Subtle but happy music will help the target market create a positive association with the brand.

The tone for the advertisements are kind, helpful, serene, and empathetic. The kind and helpful voice was chosen to zone in on the client’s desire to make the ads caring and COVID-related. The purpose of the serene vibe of the ads is to make the target audience feel that withSimplicity products will help them relax and unwind. Lastly, the tone is also empathetic so that viewers feel that they can truly resonate with the woman in the ad. The goal of this tone is for the viewer to relate to the subject’s stresses and see that withSimplicity products help her, and think that maybe they can help the viewer too.

Television

Script

Produced Piece

Television Channels Placements

WHSV is a local news station in the heart of downtown Harrisonburg, VA. The station runs ABC and provides locals with breaking news, information on local businesses, and keeps locals up to date. This would be a great station to play the TV commercial on as it directly reaches the local target audience to come and shop at the brick and mortar store.

WVIR is a news station located in Charlottesville, VA, the biggest city closest to Harrisonburg. This station reaches a higher social class demographic that would be more willing to purchase the high-end products that withSimplicity provides. With the online shop, viewers are able to browse the online store, make purchases, and ship to their home.

WVPT is a local television station located in Staunton, VA, just minutes from downtown Harrisonburg where withSimplicity is located. It is close enough for those to come to the store and shop, or simply shop online.

Pre-roll

Script

Produced Piece

Youtube Channels Placements

Allure targets busy women who need natural makeup looks for everyday life. This channel focuses on self-care and is fitting for the audience as the main woman who gives tutorials and tips is a mother. It would be able to reach the target audience as well because it has over 1.5 million subscribers.

The Vogue Youtube channel is fitting for withSimplicity ads because it targets women and produces videos with related content. Videos produced on this channel include makeup tutorials and other skincare tips and tricks.

Reagan Hart is a Youtuber and blogger that lives an organic, clean, sustainable lifestyle. She educates people on how to live more sustainably by talking about natural skincare and makeup products. This is a perfect channel for withSimplicity because she aligns with the brand’s beliefs and her target audience is the same as withSimplicity’s, which is women that believe in using natural ingredients.